Samsung Electronics recently launched its new television lineup for 2024, powered by cutting-edge AI technology that delivers stunning visuals and redefines home entertainment. Reviewers worldwide were given early access to Samsung’s newest products and it is apparent that the 2024 lineup is generating excitement among industry professionals.




▲Samsung’s 2024 Neo QLED 8K, Neo QLED 4K and OLED TVs received high marks from various professional reviewers




Samsung’s 2024 TV and audio lineup is pushing boundaries, offering state-of-the-art features and innovations that promise an unmatched viewing experience. Below are some key highlights of the early reviews.



List of Featured Articles

[Neo QLED 8K] Expert Reviews, Newsweek, Trusted Reviews, What Hi-Fi?

[Neo QLED 4K] Expert Reviews

[OLED] Newsweek, Sound & Vision, Techaeris, Trusted Reviews

[Music Frame] Techlicious

[HW-Q900D] Techaeris, Newsweek

[HW-S800D] Techlicious

Elevate Your Viewing Experience With NQ8 AI Gen3 Processor​

Samsung’s 2024 Neo QLED 8K is the full package, including improved 8K upscaling powered by AI for lifelike picture quality. This year, Samsung introduced its latest and most innovative processor yet, the NQ8 AI Gen3 Processor. Housed within the 2024 Neo QLED 8K QN900D, it optimizes both picture and sound to deliver the ultimate 8K experience with a neural processing unit twice as fast as that of its predecessor. The number of neural networks has also increased eightfold, so that no matter what consumers watch they can experience levels of detail and clarity near native 8K content.




▲Key review quotes regarding Samsung Neo QLED 8K from Newsweek, Trusted Reviews, Expert Reviews and What Hi-Fi? in 2024




Outlets such as Expert Reviews praised the QN900D’s processing power, saying, “The new NQ8 AI Gen 3 processor brings its 512 neural networks into play, adding a previously unseen level of imaging potential.” The outlet also highlighted its 8K AI Upscaling capabilities, saying, “This AI-enhanced powerhouse draws out an incredible level of detail regardless of the native resolution and flawlessly upscales anything below 8K to deliver finely rendered images free of any banding or compression artefacts.”



Trusted Reviews also commended the upscaling capabilities of the Neo QLED 8K QN900D, saying, “The amount of detail the upscaler is able to add to already detailed parts of 4K pictures is astonishing; 4K really becomes 8K before your very eyes.” The review also stated, “Its dazzling brightness, remarkable LCD contrast, voluminous color and ground-breaking upscaling processing prove that you don’t need 8K content to benefit from an 8K TV.”



Newsweek marked Neo QLED 8K QN800D an “Editor’s Choice” for the outlet, highlighting the benefits this processor lends to gamers and stating, “The gaming performance is great with the benefit of upscaling, high refresh rates and an AI-powered game mode.”



What Hi-Fi? also chimed in on the quality of Neo QLED 8K QN900D, saying, “Its picture quality improves considerably in just about every way on its predecessor, crucially leaving clear blue brightness water between it and 2024’s top OLED TVs and rewriting the upscaling rule book to remind us in no uncertain terms that 8K TVs don’t have to be fed 8K content to make a difference.” (75-inch QN900D, What Hi-Fi?, 03/2024)

Neo QLED 4K With Vivid Realism and Dynamic Contrast​

Joining the 2024 Neo QLED 8K is a refreshed lineup of Neo QLED 4K TVs that is catching reviewers’ attention for its elevated features and viewing experience, powered by the NQ4 AI Gen2 Processor.



Expert Reviews commended the AI-powered TV Neo QLED 4K QN95D, saying, “The new processor helps deliver exceptional AI picture, sound and optimization features, the upscaling and image processing are excellent and add value, as does the equally impressive AI-enhanced motion handling.”



This year’s Neo QLED 4K continues to deliver the ultimate 4K experience, enhanced by features such as Real Depth Enhancer Pro as well as Quantum Matrix Technology, with Expert Reviews noting, “The Samsung QN95D is a fantastic 4K TV that retains the Mini LED backlighting and class-leading local dimming of last year but adds cutting-edge image processing to produce some of the best SDR and HDR pictures you’ll see on a high-end television.”

Stunning Brightness on AI-Powered OLED​

Samsung’s 2024 OLED TV portfolio, such as the S95D, offers high levels of detail, high-frame rates and intensely vibrant video display in sizes up to an ultra-large 77-inches, building on the legacy of its predecessor.



This year’s OLED received recognition from several reviewers including Newsweek, which awarded Samsung OLED S95D an “Editor’s Choice” distinction. Techaeris also praised the S95D, noting, “Overall, the Samsung S95D is the best performing OLED TV that I’ve used this year,” while Trusted Reviews commented that “The QE65S95D is for me Samsung’s best looking OLED TV yet, building a gorgeously futuristic feel around its remarkable slimness.”




▲Key review quotes regarding Samsung OLED from Techaeris and Sound & Vision in 2024




Samsung OLED leverages the NQ4 AI Gen2 Processor, the same formidable powerhouse behind the Neo QLED 4K lineup. Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Techaeris rated the S95D with an “Editor’s Choice” distinction and commended Samsung’s upscaling technology by saying, “Powered by Samsung’s NQ4 AI Gen2 processor, Samsung’s AI upscaling has always been one of the best.”



Samsung OLED S95D is 20% brighter than previous models, with deep and rich blacks and AI-enhanced color accuracy applauded by outlets such as Trusted Reviews which said, “Where the 65S95D’s extra brightness really counts is with its contrast performance, as bright highlights of both dark and light images radiate with an intensity I’ve never seen before.” Sound & Vision additionally noted, “This year, Samsung has improved color mapping. It uses AI technology to analyze and present more natural-appearing colors, particularly in skin tone subtleties.”



Samsung’s new OLED Glare Free technology preserves brightness and color accuracy while reducing reflections and maintaining image sharpness to ensure an immersive viewing experience, even in daylight. In its review, Sound & Vision noted, “With the enhanced brightness levels and the stunning matte screen design, the Samsung QN77S95D is among the best-looking and highest-performing OLED televisions tested.” The outlet also awarded the TV with a “Top Pick” distinction.



With features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is a gamer’s delight. Sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens. Sound & Vision praised the OLED for this by saying in its review that “When not in use for movies or TV, the Samsung S95D is an exceptional 4K OLED gaming display.” Newsweek also commended the device for its gaming features and noted that “This OLED is perfect for movies and part of an epic gaming setup.”

Create an Immersive Audio Sanctuary in Your Home​

Samsung’s 2024 audio lineup offers newly updated models that are fortified with advanced AI algorithms and have garnered significant acclaim for their captivating sound quality and intentionally sleek designs.



New this year is Samsung’s Music Frame, a customizable speaker that provides rich sound and seamless connectivity. Operating as a standalone wireless speaker or paired with a Samsung TV and soundbar, it augments bass and offers high-quality surround sound. Techlicious noted in its review that “The Samsung Music Frame is an innovative and stylish addition to the smart speaker market, successfully combining the functionality of a wireless speaker with the aesthetic appeal of a customizable photo frame,” and gave the device an “Editor’s Choice” distinction.




▲Samsung’s 2024 Music Frame and Soundbar impressed reviewers at Techlicious and Newsweek




At the top of the soundbar lineup is the HW-Q990D, which analyzes audio and uses AI to optimize sound offering the perfect experience across a wide range of content at the comfort at your own home, as Techaeris noted, “Once everything is in place, you don’t need to worry about anything else but finding the right movie to experience the fullness of this soundbar.” Similarly, Newsweek noted, “With 22 speakers and a delightful combination of up-firing and side-firing, the HW-Q990D is a wonderful way to immerse yourself in Dolby Atmos while watching movies or gaming and great surround sound for sports.” Newsweek also gave the device an “Editor’s Choice” distinction and rounded out the review by stating, “The Samsung Q990D is the best Dolby Atmos soundbar you can buy in 2024.”



The ultra-thin HW-S800D brings consumers an enhanced listening experience that is designed to fit seamlessly into any space at just 1.6-inches deep. Techlicious awarded the device with an “Editor’s Choice” distinction, adding that it’s the “Perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space,” and “The incredibly thin S800D makes movie-watching immersive and listening to music a joy.”



Samsung continues to redefine the world of home entertainment, reinforcing its legacy as the global leader in the TV market for 18 years and the global leader in soundbars for a decade.



To learn more about Samsung’s 2024 TV lineup, visit https://www.samsung.com.​

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Samsung is pioneering premium mobile AI experiences. To learn how Galaxy AI is maximizing the potential of its users, we are visiting Samsung Research centers around the world. Now supporting 16 languages, Galaxy AI is enabling more people to expand their language capabilities, even when offline, thanks to on-device translation in features such as Live Translate, Interpreter, Note Assist and Browsing Assist. We recently visited Jordan to learn the complexities of developing an AI model for Arabic, a language with many dialects. This time, we’re going to Vietnam to explore how data is prepared to train AI models.



What is the difference between a ghost, grave and mother in Vietnamese? For a language spoken by 97 million people worldwide, very little. Each word translates to “ma,” “mả” and “má,” respectively — and can only be distinguished by tone. This illustrates how difficult it can be for AI models to learn a language, considering they cannot recognize firsthand the context and emotions of conversations nor the intentions of those speaking.



Samsung R&D Institute Vietnam (SRV) used finely refined data to help its AI model properly recognize even the most subtle differences in language.



The quality of data used directly affects the accuracy of automatic speech recognition (ASR), neural machine translation (NMT) and text-to-speech (TTS) — processes that help Galaxy AI features such as Live Translate, Interpreter, Chat Assist and Browsing Assist break down language barriers.

A Typhoon of Challenges​

“Vietnamese is a complex and diverse language with rich expressions, many of which are challenging to capture,” says Ngô Hồng Thái, NMT lead at SRV. Of the 16 languages that Galaxy AI supports, Vietnamese was particularly difficult to develop.







“Personally, creating an AI model for Vietnamese was more daunting than our typhoons!” he adds before explaining the hurdles faced during the development process.







Vietnamese is a tonal language with six distinct tones. As evident in the “ma” example above, small nuances in vocalization can drastically alter the meanings of words. Therefore, a meticulous and detailed approach was necessary.



“When similar sounding words are broken down, one word consists of several short segments, or ‘frame sets’,” says Bui Ngoc Tung, ASR lead at SRV. “The AI model differentiates between the short audio frames of around 20 milliseconds to recognize what words correspond to a certain set of consecutive frames. As such, it is critical to put great effort into the early stages of the AI learning process.”







Furthermore, homophones and homonyms are common in Vietnamese. People can normally rely on context and nonverbal elements in conversations to differentiate between words that sound the same or are written the same but have different meanings. However, AI models need to be taught to accurately identify and differentiate between tones and similar words.



“This isn’t a straightforward task,” Thái explains. “Apart from the amount, the data needs to be accurate to ensure it is capable of recognizing the linguistic nuances that exist in Vietnamese.”

Rigorous Preparation​

The data refinement process consists of three steps. First, the audio and text used to train the AI model must be reviewed and corrected. Then, this dataset goes through random checks for overall quality. Finally, the dataset is normalized and cleaned before use in training.







“We thoroughly performed a series of tests to check the accuracy of our dataset,” says Nguyen Manh Duy, TTS lead at SRV who oversees database creation. “We faced a number of unexpected problems including misspelled words in scripts and background noise or incorrect pronunciation during audio recordings. We spent significant time refining and improving our training data.”







In addition to the unique linguistic challenges in Vietnamese, there is a lack of universally accessible data compared to more widely spoken languages. “This is another reason why the data refinement stage is so important,” he adds. “Since we had limited sources, every piece of data had to be fully reliable. There was no margin for error.”







Moreover, the AI model for Vietnamese must consider both tonal and regional differences. To improve the AI model’s accuracy, the team collected vast amounts of data with Vietnam’s northern, central and southern accents — resulting in an enormous amount of information to refine and verify.

Continued Improvement​

Developers at SRV completed the project after months of hard work, and Vietnamese became one of the first languages to be supported by Galaxy AI. Despite this success, the team is ceaselessly working to improve the Vietnamese Galaxy AI experience.



“We’re continuing to enhance the AI model by incorporating user feedback about the relevance of words and phrases in Galaxy AI,” says Tran Tuan Minh, leader of the AI language development project at SRV. “We have just taken our first steps into a more open world — and we have so much more to explore together.”







In the next episode of The Learning Curve, we will head to China to dig into how AI models are trained and fine-tuned.​

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