http://www.wirelessweek.com/blog/20...-problem-why-consumers-want-what-doesnt-exist
Verizon’s “Unlimited” Problem: Why Consumers Want What Doesn’t Exist
Verizon CFO Fran Shammo told CNET in January that “promotions come and go” but Verizon is “not going to entertain” the possibility of an unlimited plan.
Take AT&T, for example. Big Blue did more than just entertain the idea of unlimited and has reaped the benefits.
At the start of this year, AT&T brought back its unlimited plan, using the offer as a way to draw customers to its DirecTV and U-Verse products. And the response has been impressive.
Three weeks after launching the program, AT&T reported half a million subscribers picked up on the offer. After two months and a little advertising, that figure jumped to two million.
the article goes on a lot more than the above.
Verizon’s “Unlimited” Problem: Why Consumers Want What Doesn’t Exist
Verizon CFO Fran Shammo told CNET in January that “promotions come and go” but Verizon is “not going to entertain” the possibility of an unlimited plan.
The problem is that’s not what consumers want to hear.
Take AT&T, for example. Big Blue did more than just entertain the idea of unlimited and has reaped the benefits.
At the start of this year, AT&T brought back its unlimited plan, using the offer as a way to draw customers to its DirecTV and U-Verse products. And the response has been impressive.
Three weeks after launching the program, AT&T reported half a million subscribers picked up on the offer. After two months and a little advertising, that figure jumped to two million.
the article goes on a lot more than the above.
