To those who say it doesn't get in the way of anything, when I swipe down from the top and use quick compose, I have exactly seven favorites which fit my screen exactly. This "keep" now sits at the top of my favorites which pushes my last favorite contact off the screen. It's irritating because it's a feature or a contact I don't see myself ever using since like I said, I use evernote for thoughts etc... since it syncs across my pc's (3), tablets (2), etc... In my view, it just sits in the way taking up prime real estate.