On5 brighter than flagship phones. On5 whites, whiter than flagship phones. Flagship whites are pale

[Larry Davis]

Why are whites on the On5 white as snow yet expensive flagships have whites that are pale, not close to snow white? I find this amazing since white is the hardest color to reproduce. Also, the On5 brightness is incredible. I use mine at only 50% and it is very, very bright, brighter than expensive phones. Why are these things so superior on an inexpensive phone?